Response to "The Medium is the Message" by Marshal McLuhan

     Marshal McLuhan was a brilliant scholar who who created many great theories about media and technology. His most popular theory is The Medium is the Message. In The Medium is the Message, McLuhan theorizes that the most important part of any work of art is the medium with which it is conveyed. It causes the audience members to examine artwork in new ways and ask new questions, such as why an artist chose to use a given medium for their work over another. It is also useful when studying works of art because understanding the medium that the art is on, and therefore the message, can greatly help to understand the meaning of the art work.  Although it is a simple message, The Medium is the Message is probably one of the greatest theories ever created to analyze art.